I’m a New York-based public relations professional, brand communications strategist, and writer with experience in lifestyle editorial, newsletter marketing, and branded content. Currently, I’m an Account Director at Small Girls PR and have led media relations strategies for start-ups/DTC brands (e.g., Otherland, Headquarters from Harry’s Labs, Modsy, LIVELY, Revel) and household names including Samsung (Samsung NEXT, the innovation group within Samsung) and GE Lighting, a Savant Company (formerly General Electric). Before that, I was a Senior Account Executive at Sharp Communications working with leading home & design brands including 1stdibs, KOHLER, and the Kips Bay Decorator Show House.
My work has been seen on ApartmentTherapy.com, Seventeen.com, Cosmopolitan.com, TheMuse.com, Ed2010.com, InteriorDesign.net, LuxeSource.com, and in The Her Campus Guide to College Life. I’ve also freelanced for Glamour and interned for O, The Oprah Magazine, Town & Country, and Floor Covering Weekly. I’ve spoken on panels for New York Women In Communications, Hofstra University, and Her Campus Media and have been quoted in articles on TheMuse.com, NYWICI.org, and HerCampus.com.
Have a project that I could help out with or just want to connect? Send me a note!
what people say about me
“Gennifer first impressed me when she interviewed me years ago for HerCampus after my book came out and she showed up super-prepared. She then interned for my co-author and me to help us promote our book. We stayed in touch and, a couple years later, when I went to start a communications department at SANDOW, Gennifer was my very first hire. She is preternaturally mature for her age, a great writer and editor, fast learner, team player and generally a joy to be around. I think the world of Gen and she would be an incredible asset to any team.” — Jessica Kleiman, VP, Global Communications at Peloton
“I had the pleasure of working alongside Gennifer at SANDOW for two years, and her ability to take any given assignment and distill it into an ordered, strategic plan for action continually impressed me. Not only one of the most organized people I have ever met, Gen is one of those rare people who understands what you are trying to say even before you’ve completely formed your own thought; she is a gifted communicator. This translates directly into her writing and certainly into her project management skills, which are formidable. Juggling doesn’t do it justice. Not least, Gen could easily moonlight as a comedian—she brings joy and laughter everywhere she goes!” — Meghan Edwards, Director of Digital Content and Strategy, Center for Architecture (AIANY)