MY APPROACH

Communications and PR should build brand trust that compounds over time.

I began my career inside editorial offices like O, The Oprah Magazine, Cosmopolitan, and Town & Country before moving into magazine publicity for NewBeauty. That foundation shaped how I approach media relations and external communications today, with a strong focus on news judgment, respect for editorial integrity, and disciplined storytelling.

Since then, I’ve led consumer and corporate communications initiatives for lifestyle, tech, and home brands, aligning earned media, executive visibility, and campaign strategy with real business priorities.

A comms strategy builds trust and is strongest when it:

Prioritizes longevity over short-term attention
Aligns external messaging to business priorities
Considers consumer behavior and sentiment
Provides news, informational, or educational value

I’ve applied that thinking to my full-time and consultant work over my 15-year career. Here’s more about my experience and my areas of expertise.

Want to work together? Send me a note.

Get in touch

What I do

Earned media & consumer communications

National media strategy and top-tier press relationships
Product launches and publicity campaigns
Data and trend storytelling
Brand, celebrity, and influencer partnerships

Executive & business communications

Founder and C-suite positioning
Media training and spokesperson development
Funding, acquisition, and major announcement strategy
Narrative and message architecture

Reputation & strategic communications

High-visibility or inflection-point moments
Message refinement during periods of change
Executive and cross-functional message alignment
Strengthening underperforming media strategies

My resume snapshot and experience

In-house comms: Opendoor
Content development: MagicSchool, Her Campus Media
Editorial: Apartment Therapy, Interior Design, Luxe Interiors + Design
PR agency account leadership: Small Girls PR (SGPR), Sharp Think
- Sample clients: Billie, Harry’s, Otherland, 1stdibs, KOHLER, Tia, TodayTix, Revel, Kips Bay Decorator Show House