Newsletters

Her Campus Co-Branded Dedicated: National

As the Branded Content Specialist for Her Campus Media, I oversaw the copy and production of a co-branded dedicated blast. The company’s Back-to-School Survival Kits highlight brands across categories, in this case ones as recognizable as Juicy Couture, Rimmel London, and more.

Her Campus Co-Branded Dedicated: National

As the Branded Content Specialist for Her Campus Media, I oversaw the copy and production of a co-branded dedicated blast. The company’s Holiday Survival Kits highlighted brands such as Rimmel London, Book of the Month, Pure Silk, and more.

Her Campus Media: National Editorial

As the Branded Content Specialist for Her Campus Media, I was asked to oversee and conceptualize their 2016 Holiday Gift Guide. For this project, I oversaw the selection of 200+ products across categories, as well as drafted the supplemental email and social components.

Her Campus x H&M: Regional Dedicated

As the Branded Content Specialist for Her Campus Media, I oversaw the copy and production of a geo-targeted dedicated blast for major fashion retailer H&M.

Her Campus x The New York Times Regional Dedicated

As the Branded Content Specialist for Her Campus Media, I oversaw the copy and production of a geo-targeted dedicated blast for The New York Times.

Her Campus x Topshop: Dedicated Regional

As the Branded Content Specialist for Her Campus Media, I drafted copy for a geo-targeted dedicated blast for major fashion retailer Topshop.

Luxe Interiors + Design: Connect

This weekly consumer regional newsletter had 13 editions across key markets including New York, Miami, Los Angeles, and Chicago. I managed all editorial selections, copy, production, proofing, and performance analysis, while keeping an eye on newsletter marketing trends.

Luxe Interiors + Design: Hamptons

I oversaw the launch and production of a special summer newsletter edition of Luxe Interiors + Design targeted at the New York/Connecticut/New Jersey regions. I managed the editorial placements, advertiser spots, production, and performance analysis.

Luxe Interiors + Design: Market

For this consumer national product newsletter, I managed the editorial selections, placements of ads per Ad Operations, production, proofing, scheduling, and performance analysis.

Luxe Interiors + Design: National Dedicated

I worked closely with Ad Operations and clients to ensure an aligned editorial vision for purchased native newsletters in both national and regional markets. I was responsible for tapping into native content trends while also using my editorial background to write about a variety of design clients—from builders to hardwood floor manufacturers.